Yesterday, I saw one image about skill and degree, what is better, so thought of writing my experiences about it.
Right from my MBA studies till date, I wonder what it takes to be a good marketing person? Do you need skills or a degree? Do you need knowledge or you need mastery over your communication? Whenever I crack any project interview with my experience, I think that it’s knowledge; whereas just a quick response to some impromptu question results in shere listening and communication skills.
When I was supposed to choose major for MBA, I was not sure, what to choose and I landed on choosing finance. We came up with a plan of selling festival kits. Being Indian, 🪔 Diwali 🪔 is our favourite festival. Our kit had a huge bunch of decorative items like rangoli, panati and Diwali lantern.
This was an excellent experience for improving our marketing and selling skills. If you understand the need of customer, it’s always easier to satisfy them. We made lots of permutations and can combinations and achieved handsome success. On studies we were learning about taxes, but entrepreneurship week’s demand of coming up with a stall of articles needed only selling skills. We came up with an idea of greeting cards stall and sold with profits.
We understood one thing selling a product was much easier if you can actually show them to the client and that to handcrafted articles have good market. So, it definitely works best in any Market.
For the first time when I joined as management trainee in portfolio management consultancy, we studied various mutual funds, their NAVs, investments in different industries so on and so forth but eventually landed into selling them to customers. I understood one thing, once you choose management, what you are doing is marketing and selling different products, services or ideas. So you don’t have a choice whether you’re willing to do it or not. You do it.
Since last decade, I have been working as a freelancer in the field of creative and technical writing. Quoting for every new project, learning every new software, Keeping up with the clock and every new expectation of client, to delivering it fully requires skills and not the degree. That’s why they say Management is an art as well science. So, only degree won’t land you anywhere but skill definitely will.
